L'Officiel
FENÔMENO BRASILEIRO
BRAZILIAN PHENOMENON
Known for its instant effects, the massage method created by Renata França is a coveted object both within and outside the country.
Austria, Croatia, Sweden, Bosnia-Herzegovina, Qatar, and Singapore. What do these countries have in common? The presence of the very Brazilian Renata França Method. The technique that originated in Brazil has crossed borders and revolutionized aesthetics internationally, making the country a reference in immediate-result massage, reaching more than 50 countries.
It's been 18 years since the first and most famous creation, Miracle Touch. Today, the method includes seven protocols that have become the most requested worldwide. Model Naomi Campbell, singer Dua Lipa, and Italian influencer Chiara Ferragni are some of the international celebrities loyal to the massage, synonymous with a drained, sculpted, and modeled body in record time: from the first session.
In Europe, the fame of the "Brazilian massage," as it has been called by the foreign media, gains spotlight as completely organic insertions draw attention to the benefits offered by the technique. An example was the national broadcast of a mini-documentary about Renata França's journey and her "miraculous" method, which gained space on one of the highest-rated channels in France, M6 TV. "A team followed my routine for three days in Brazil.
The goal was to show how and where the most desired massage technique by French women was born," says Renata herself. According to the CEO of the Renata França group, Guido Pavan, France is the nation where the technique's presence is most significant, after Brazil. Since 2020, the cities of Paris and Marseille have hosted Renata França Method courses weekly due to strong demand. "Seeing our massage become increasingly well-known and gain relevance every day, not just in France but all over the world, is a source of great pride for us," states the executive.
The desire of Italian women for the revolutionary massage places Italy in second place in the ranking, followed by eight other countries that also offer the courses locally: Spain, England, Switzerland, Portugal, Belgium, Israel, the United States, and Japan. "All were strategically thought out to meet the growing demand for the technique," highlights Pavan.
If receiving one of the seven massages of the Renata França Method is an object of desire worldwide, in Brazil, its cradle, it is no different, as fashionista Asunción Conde proves. "The Method brings with it a lifestyle and is accompanied by the quiet luxury concept. Luxury is in the details, and receiving a Miracle Touch is undoubtedly a luxury. A wonderful experience," highlights Asunción.