MADE IN BRAZIL
Vogue

MADE IN BRAZIL

MADE IN BRAZIL THE RENATA FRANÇA METHOD IS BEHIND THE MOST SOUGHT-AFTER MASSAGES AMONG CELEBRITIES AND HAS GONE GLOBAL Delivering exactly what it promises and offering bold results such as reduction of measurements, improvement of skin texture, and a sense of well-being is what makes the Renata França Method a worldwide success. Currently, the body and facial massage programs developed by the Brazilian native of Ilhéus, Bahia, are present in over 40 countries, with more than 8,000 masseuses trained to apply them. This makes the treatment a golden tip you can give to almost any friend living abroad. What's behind this success story? “A combination of completely different factors: rhythm, pressure, pumping, and sliding,” explains the masseuse, who has become one of the most successful entrepreneurs in Brazil's beauty market. Owning a celebrated list of clients, such as Taís Araújo, Bruna Marquezine, Marina Ruy Barbosa, and Ivete Sangalo, Renata owns a boutique spa in Jardim Europa, São Paulo. According to her, the space has recently started to welcome new clients – most of them eager to take care of themselves after a long period at home due to social distancing. “It's as if people had enough time to understand what is truly important and worth investing in, like seeking practices that make a real difference in our lives and daily routines,” she says. Entrepreneur Renata França, creator of the massage method that bears her name sparenatafranca.com "The idea is to bring the technique to as many people as possible and touch not only the lives of those who receive the massage but also those who apply it." The most sought-after massage is the Miracle Touch – a body technique with notable results right after each session. “It works like an immediate liposculpture, as it drains excess fluids and reorganizes the adipocytes, leaving the body much more sculpted,” Renata shares. In the case of Miracle Face – the facial version of the procedure – the effect is lifting, which accentuates the facial contours. However, the benefits of the massage go far beyond the aesthetic, such as relieving muscle and headache pains by stimulating the circulatory system and lowering blood pressure; aiding in balancing blood glucose levels for those with diabetes; and reducing stress, anxiety, and fatigue levels. Currently, there are instructors qualified to teach the protocols developed by Renata in Portugal, Italy, and France, and in 2021, Japan and Spain will also join the list. “The idea is to bring the technique to as many people as possible and touch not only the lives of those who receive the massage but also those who apply it,” she explains.
See Too
Return to the last articles