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Vogue
Brasil e mundo afora
AND AROUND THE WORLD
Renata França, the creator of the massage method that bears her name, continues to conquer the globe with her protocols.
From waxing and nails to hygiene in general, Brazil has always set beauty standards. Therefore, it's not surprising that the synonym for "immediate result" in massage has Brazilian DNA. The name in question is Renata França, a native of Ilhéus, Bahia, whose eponymous protocol is now present in over 50 countries.
It all began in Bahia, where, working at a spa with French roots, she fell in love with massage. The significant change came after combining studies in anatomy and physiology with years of experience as a masseuse, and already living in São Paulo, she created her own massage protocol. This protocol included maneuvers, rhythms, pumpings, and pressure that achieved more effective results than existing procedures (and without the use of any devices). Her distinctive touch and innate charisma did not go unnoticed, and famous names began to seek her out for her miraculous massage - or Miracle Touch, as the technique became known. The celebrity clientele gave a boost, but what truly established the Renata França Method was the care its creator took in disseminating it both within and outside Brazil.
There are six massage protocols with immediate results - Lymphatic Drainage, Sculpting, Miracle Face, Relaxing, Miracle Touch, and Babymoon - and 11,000 pupils who practice in places like the United Arab Emirates, Hawaii, the Netherlands, Norway, and Sweden. However, there are only seven destinations where her techniques are taught on-site by duly qualified instructors, a process that began in 2019 in Portugal, extended to France and Italy the following year, and reached Japan, Spain, England, and Switzerland in 2021. "Candidates and instructors come to Brazil for an immersion and also accompany me in the courses I teach. This is how they receive the endorsement to teach my method in their countries," explains Renata. In these locations, three practices are applied: Lymphatic Drainage, Sculpting, and Miracle Face.
Miracle Touch, in turn, remains a privilege of Brazilian soil. Renata's flagship is taught exclusively by the professional herself in São Paulo. This means that every month, she welcomes students from various states and countries to her headquarters in the city, who absorb teachings directly from the source - and then set out to become an extension of Renata's hands around the world.